about
Hi, my name is Joo. I blend design, branding, and merchandising to strategically provide customer focused, business-right products.
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experiences
Vanderbilt
Associate Creative Director | New York, NY | 2023 - Current
Work closely with retail partners to curate, direct, and design informed collections of products that bring value to customers. Product categories include home organisation, tabletop, kitchen accessories, and more.
BarkBox
Design Director | New York, NY | 2020 - 2022
Launched BarkBox’s extension brand of dog accessories, BarkHome. Collaborated with other teams and led the creative teams in designing the brand and defining the product assortment strategy.
Barney’s New York
Consultant Home Direction | New York, NY | 2018- 2020
Consulted the home department assortment strategy and designed private label home brands such as Freds, Lisa Perry, and Barneys New York.
Note. for Nordstrom
Co-Founder | New York, NY | 2018 - 2020
Launched a home brand, Note, led with a differentiated merchandising strategy. Designed the brand identity and products in categories including home decor, tabletop, jewelry, pets, and bedding.
Martha Stewart Living Omnimedia
Director of Design and Development | New York, NY | 2012 - 2018
Directed the design and development of Martha Stewart Collections in tabletop, food prep, and home decor categories. Collaborated closely with merchandisers and buyers to bring brand-right designs with strategy.
Vim & Vigor
Industrial Designer | New York, NY | 2010 - 2012
Managed designs of products, both market-ready and blue sky, in various categories that the design agency took on. Categories included tech for Barnes & Noble, home decor for Waterford, and tabletop for Michael Aram.
Education
Rhode Island School of Design
BFA ’10 | Industrial Design