Note. x nordstrom

While working as a consultant for various housewares retailers, it became clear there was an opportunity for something new. With this, I reached out to my friend (Daniel Leung) and other experts in this field to brainstorm, research, and create a prototype brand. We created a showroom with bedsheets and masking tape to show during market week in the fall of 2019. Our prototype brand landed an exclusive all-door launch deal with Nordstrom as well as interest from other retailers. Below is a quick summary of our research process to final product catalogue images featuring our bedsheets.