BarkHome

Building a brand with purpose and a unique POV.

Merchandising | Brand Design | Industrial Design | Print & Pattern Design

Tasked to build a new BarkBox brand focused on in-home pet wellbeing, we needed to understand what truly matters to dog owners beyond treats and toys. Before anything, we began with in-person interviews. The interviews revealed three key priorities: stimulation, comfort, and reassurance—insights now driving product direction.